Business Strategy
The Company is exclusively focused on the acquisition, development, management of, and investment in, Brazilian shopping malls.
Geographical focus on Southern Brazil
The Company continues to be focused in Southern Brazil, initially within Greater São Paulo, and in the future potentially other major cities in the region, including Rio de Janeiro. The Company typically seeks project locations which have a substantial catchment area and are characterised by a limited existing supply of shopping mall space, offering the Company the potential to create a dominant shopping mall destination.
Acquire outright or controlling interests
Where funds permit, the Company will only invest in assets where it can secure a minimum 50 per cent. economic interest together with management control. Where the Company enters into joint venture arrangements in relation to individual projects, the Company will always seek to retain development control.
Act as development manager
Where the Company does not have sufficient funds to acquire outright or controlling interests in individual projects it will aim to secure a minority stake in conjunction with introducing third party equity. In return, the Company would expect to receive management fees and a profit share.
Develop a portfolio of area dominant shopping malls
The intention is to create unique shopping mall destinations which dominate their local catchment area providing a minimum mall area of 20,000 sq m NLA. The Company typically expects to develop its own assets as many of the existing shopping malls in Greater São Paulo are considered to be of an insufficient standard to meet the Company’s strategic objectives and investing criteria.
Deliver two different “products” to market
Using the Company's experience on Golden Square Mall and Bonsucesso Mall the objective is to continue to deliver a quality retail experience catering to two different consumer categories, namely the B Class (Golden Square Mall) and the C Class (Bonsucesso Mall).
Introduce quality and innovation
Delivering quality and innovation to the Brazilian shopping mall sector is at the heart of the Company’s business strategy. This is being achieved through a careful process of identifying and acquiring attractively valued development sites and a disciplined and focused programme of planning, design, construction leasing and mall management.
Deploy international ideas and expertise
The Company combines international ideas in shopping mall design, development and management with the local culture, tastes and fashions of Brazil in order to deliver a quality retail experience tailored for Brazilian consumers.
Maximise Shareholder Returns
The Company seek to maximise returns to Shareholders in a tax efficient manner, and is achievable, on or after completion of a development, via a number of potential means including: the sale of the whole of, or a partial interest in, an asset; a refinancing of an asset, possibly through securitisation; or a trade sale of an entire portfolio.